2021 Calendar Marketing Tiers
Tier D
1-2 Paid Recipes- Mention on our website
- Social media images for marketing
- 5% affiliate link
- Social Media Mentions
- Social Media Activity
- Free 2022 Calendar entries
- Free tickets to our marketing workshops
- Video ad presence
- Video interview for social media
Tier C
3 Paid Recipes- Mention on our website
- Social media images for marketing
- 10% affiliate commission
- 3 Social media Mentions
- Social Media Support
- 1 Free entry into 2022 Calendar
- 1 Free ticket to our marketing workshops
- Video ad presence
- Video interview for social media
Tier B
6 Paid Recipes- Mention on our website
- Social media images for marketing
- 20% affiliate commission
- 4 Social Media Mentions
- Social Media Support
- 2 Free entries into 2022 calendar
- 2 Free tickets to our marketing workshops
- Video ad presence
- Video interview for social media
Tier A
10 Paid Recipes- Mention on our Website
- Social media images for marketing
- 25% affiliate commission
- 5 Social Media Mentions
- Social Media Support
- 3 Free entries into 2022 Calendar
- 3 Free tickets to our marketing workshop
- Video ad presence
- Video interview for social media
Marketing
Mention on our website
All members will be mentioned on our website in the “contributor” section. We will put your name, social media links, website, and link to it.
No worries at all! People will definitely be able to find you.
Why this matters: Having links to your website is important for search engines to find you. The more links you have to your website, the more important you look to the search engines. Unfortunately, getting people to do links to your site is difficult to find.
What the public sees: They see YOU! When they look at our site, they know how to find you and exactly where to go. They don’t have to search.
Social media images for marketing
We will have a selection of images for you to market to your network. You can choose the images you need to market the calendar.
Images are designed for the following methods:
- Facebook free posts on your page (1200×828)
- Facebook paid posts for paid advertising (1200×628)
- Instagram (1080×1080)
Why this matters: Doing social media is expensive and difficult for many. Additionally, having a consistent look is important. According to some advertising statistics, people need to see your ad 7 times before remembering it or thinking it has significance to them. Using the same imagery we (and all contributors) will help them gain recognition of the product.
What the public sees: They see “oh wow…this calendar again? Hmmm..it must be important because I keep seeing it. Let me click….”
Affiliate link
If you want easy marketing, then just use this unique link we will create for you. This unique link will identify YOU and your company. Use it in your promotions and it will send your customers to us for purchase.
The % is the amount of profit that you make when someone you refer lands on our page to make a purchase.
Why this matters: Affiliate links are a way of us tracking where the person came from. Once they click on your link, a little piece of information is stored on their computer. Anytime they purchase something from our site in the next 6 months, the system recognizes them and gives you credit for it. Using an affiliate link is an easy way for you to earn money without having any of the heavy lifting.
What the public sees: Not much…other than a helpful link from a friend!
Social media mentions
We have about 90 days to advertise this out, but 45 really prime social media days. A “social media mention” is where we promote you and your company to our network in order to generate interest for you.
Any traffic generated on those days will be sent to your affiliate link so that you can make $$ on any links.
Why this matters: Any promotion is good! Anytime you are partnering up with someone you should be making sure you are getting some type of promotion that goes beyond your own personal network. The more people that go back to your pages, the more followers and traffic you will see.
What the public sees: Name recognition. They start to wonder who this fabulous person is that they just keep seeing!
Social media support
For those that do social media , you know that getting likes and comments is critical on your posts! The more likes and comments you receive, the higher priority you are given by Facebook and Instagram. That priority to push your posts out to more people and you will receive more views.
In order to support your business, we will have a small crew that will like, follow, and comment authentically on the posts that you are doing, so that you can get more traction on social media.
Why this matters: In every way, having people pay attention to your posts makes a difference in your traction. You could pay an marketing agency thousands of dollars to do this and follow you. You even can “buy” likes and comments from companies (although we don’t recommend it)..that’s how important it is. Of note is COMMENTS! Comments show that your user is engaged and likes your content. The more your content is deemed “good” or “important” the more that the social media giants will show it to others people.
What the public sees: The objective is so that they will see your posts more often.
Free entries into 2022 calendar
We strongly feel that this calendar will be a huge success and that those that contribute will benefit, especially financially.
We plan on repeating this next year! This tier this year gets you complimentary recipes for next year’s calendar.
Why this matters: If our projections are right, this will be a very successful project. And…all successful projects should be repeated! You will get more advertising opportunities in the 2022 calendar.
What the public sees: They see a familiar face in 2022. They will know your recipes, if they have followed you. They know they can trust you.
Marketing workshops
We told you that our job was to get customers in front of you and we mean it. We are going to run a series of marketing workshops to teach you how to “ramp up” the marketing for your business.
One consistent item we heard in talking to people was that they were “working” on getting setup with their social media, their website, etc.
This is where we can help!
We have the network to find people in this area to give us some lessons on what to do and what to learn.
These workshops are not necessarily about the calendar. They are specifically designed to help you figure out how to set up your world and to get some social media marketing tips.
We plan on running 4 workshops @ 3 hours each. The topics are yet to be determined, as we will ask YOU to vote to what you want. However, these are some of the topics we heard you may need.
- figuring out the steps to setup social media
- how to get a website up and running
- how to work Facebook business center (for paid ads)
- how to target your marketing
- what is Google all about and how can you market better on Google
- what is SEO and why does this matter to you
- how do you setup yourself and your branding?
- how do you find (and connect) with your audience
- how do you write a marketing plan?
- how can you get setup on the “business side” of the business
- ….any other topics that you wish to hear?
This item will get you a free seat in these workshops.
Why this matters: Advertising is confusing and expensive! Remember the good old days with the yellow pages? Hmm…not so much anymore. You need to understand how to do it effective, or else you can spend a ridiculous amount of money. ReKnew Nutrition is about helping health providers of all walks of life find ways to strengthen their business. So, I suppose you could say it matters to us that we are providing maximum value.
What the public sees: Great marketing by their favorite health provider!
Video interview for social media
We know that video makes tracks on the web. We also know that seeming like a specialist in your field can gain you customers.
We want to setup a video (likely on zoom) interview with you. Ask you questions that make you shine. Get you to share your knowledge with the world.
This would be similar to a video podcast, where we share information, have discussion, and pick topics of interest to the watching audience.
The video will be available for you to use as you see fit on your social media.
Why this matters: Video advertising has proven to be extremely effective. Some advertising stats say that 80% of people believe what they see in the internet over what a family member will tell them (wow!). This video is meant to showcase YOU, put you in the professional seat, and give you just another way to market the calendar to your peeps.
What the public sees: They see a casual conversation about a product that they have never seen before. They see an interview with a professional and can hear the credibility. They will hear good information which draws them to wanting to see and try out a calendar/recipe book, which is set at a very affordable price.
Become a Recipe Contributor
Ready to contribute to the calendar?